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- Higher ROI: SEO delivers a higher return on investment compared to many traditional marketing methods, as the results are long-lasting and the traffic is more targeted.
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If you own a small bakery in Nairobi, SEO can help your business appear in search results when someone types “best bakery in Nairobi” or “affordable cakes in Nairobi.” This means the people who visit your website are more likely to become paying customers because they are already looking for what you provide.
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Websites that rank higher in search results are often perceived as more trustworthy and credible by users. When people search for a product or service, they are more likely to click on websites that appear at the top of the results, assuming that these are the most reputable options. By improving your SEO, you can enhance your brand’s credibility and build trust with your audience.
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One of the biggest advantages of SEO is the ability to track and measure your results. SEO tools like Google Analytics allow you to monitor important metrics such as organic traffic, keyword rankings, and conversion rates. This means you can see exactly how well your SEO efforts are working and make adjustments as needed.
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- Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A lower bounce rate indicates that visitors are finding what they’re looking for on your site.
- Conversion Rate: The percentage of visitors who complete a desired action, such as filling out a contact form or making a purchase.
At Mulbison Technologies, we provide detailed SEO reports that show you how your website is performing and where there’s room for improvement.
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